Focus around ONE clear strategy.
In business, the power of focus can be transformative. Yet, too often, executive teams find themselves scattered, each leader immersed in their own initiatives, meetings, and department-specific priorities. While this might ensure short-term wins for individual areas, it frequently dilutes the overall impact on the organization’s core objectives.
The underlying problem? Either there’s no clear, agreed-upon strategy, or the strategy exists but has been buried under a mountain of competing activities. This disconnect leads to inefficiencies, misaligned priorities, and a lack of cohesive progress.
But what if your entire executive team focused on ONE strategy—one crystal-clear objective—working together to execute it seamlessly? The results could be game-changing.
Ask the question: What is the single most important priority for your business for the next quarter- the next year? Is it scaling revenue, entering a new market, improving customer retention, or something else entirely? This priority must be significant enough to drive long-term impact and serve as a rallying point for your entire organization.
Once your team agrees on the priority, open the floor to brainstorming and debate. Encourage an honest, thorough discussion of potential strategies that could address this priority. Provide freedom for free and penalty free discussion. This is a chance to challenge assumptions, analyze risks, and think creatively.
Once you have discussed a wide variety of possibilities narrow it down through critical evaluation. Keeping reducing and then commit as a team to ONE strategy that has the greatest potential to impact the company’s most pressing priority. Everyone needs to be on board so that every effort, resource, and decision is aligned.
As always it is ultimately about execution. As you roll this out, break it down into bite size pieces by department and for each part of the business. Checking in on alignment, movement of key metrics related to this strategy and project management will be key to ensure that you land the strategy effectively right throughout the organization.
The real challenge in all of this is that most people want to move straight to activity.
But activity should flow from strategy—not the other way around.
Too often leaders become consumed by activities, initiatives, and meetings without thinking about the primary strategy. This creates wasted effort, misaligned priorities, and organizational fatigue.
By unifying your executive team around ONE agreed-upon strategy, you eliminate the noise of competing priorities. You empower every leader to align their teams, ensuring that every action taken moves the business closer to its ultimate objective.
2025 is just around the corner. Take the time now to:
· Focus your team
· Define your strategic priority, and
· Commit to a unified strategy.
With everyone pulling in the same direction, the results will be extraordinary. Ask yourself these questions:
What is our biggest business priority for next quarter, 2025?
Are we ready to rally around this to make it happen?
Now is the time. Find out more about how you can help you team set your business up for Success in 2025, Let’s Talk: https://calendly.com/stephen_e_wright/lets_talk